In 2019, small and medium businesses looking to raise capital often choose crowdinvesting over venture capital and other traditional fundraising methods.
Whether you are raising capital via a legacy crowdinvesting platform or a digital securities offering, you will inevitably be targeting the most powerful group of investors in the world: millennials. How yesterday's teens have become the strongest investing force? Simple statistics: young people in their 20s and early 30s are the largest
generation ever that is expected
to control as much as $20 trillion of assets globally by 2030.
Digitally-native millennial investors are different from their predecessors: they are not satisfied with traditional investment opportunities and advisors, they seek higher yields and prefer to invest in tech innovation and ideas they personally believe in.
For anyone preparing a fundraising campaign, it is crucial to understand the mentality and investment habits of the millennial generation. This article is a portrait of modern "Gen Y" investors and the factors influencing their investment decisions.